Turn Ad Spend Into Real Revenue

Ad budget varies widely by industry, platform, and goals. As a general guideline, local businesses typically start with $1,000–$3,000 CAD/month in ad spend, while national or e-commerce campaigns often run $5,000–$20,000+/month. Our management fee is separate from your ad spend. We recommend starting with a test budget for the first 30 days to gather data, then scaling what performs. Use our free ROI Calculator to see projected returns at your budget level before committing. We'll also recommend a specific starting budget during your free strategy call.

It depends on your business and audience. Google Ads is best for capturing high-intent buyers who are actively searching for your service. Meta Ads (Facebook + Instagram) is best for building brand awareness, generating leads, and retargeting. TikTok is ideal for reaching younger demographics and driving viral awareness at a low cost per view. LinkedIn is the go-to for B2B and professional services. We typically recommend starting with Google or Meta and adding other platforms as budget allows. We assess this during your initial strategy session.

Unlike SEO, paid advertising can generate results within hours of launch. However, the first 2–4 weeks are typically a learning and testing phase where platforms optimize delivery. Most campaigns hit their performance stride between weeks 4–8 as we gather data and refine targeting and creatives. We set realistic expectations from day one and share performance data weekly so you're never in the dark.

We create all ad creatives in-house — static images, carousel ads, and video ads are all designed and produced by our team. You don't need to provide ready-made creatives, though we may request raw photos, product images, or brand assets to work with. For video ads, we can edit from footage you provide or produce motion graphic ads entirely from our end.

Absolutely — always. We manage ads through your own Meta Business Manager, Google Ads account, and other platform accounts. We never create campaigns under our own agency accounts. If you ever decide to stop working with us, you retain full ownership of all your campaigns, historical data, audiences, and pixel data. Your accounts, your data — we just manage them on your behalf.

ROAS stands for Return on Ad Spend — it measures how much revenue you generate for every dollar spent on ads. A 4x ROAS means you earn $4 for every $1 spent. Our managed campaigns average 4.8x ROAS, though this varies by industry. E-commerce campaigns typically target 4–8x ROAS. Lead generation campaigns for service businesses are measured in cost per lead rather than ROAS, where we typically reduce cost per lead by 40–60% within the first 90 days. Use our free ROI Calculator to model realistic projections for your specific industry and budget.