SEO can be broadly divided into two categories: on-page SEO and off-page SEO. Both on-page and off-page SEO are crucial for a successful SEO strategy. In this article, we will discuss the functions and differences between on-page and off-page SEO.
On-page SEO refers to the strategies and techniques that website owners use to optimise their websites to rank higher in search engine results pages (SERPs). On-page SEO involves optimising various elements on a website to make it more search engine friendly. These elements include:
Content optimisation involves creating high-quality, relevant, and valuable content that targets specific keywords and phrases.
Title tags are HTML elements that define the title of a webpage. They appear in search engine results pages (SERPs) as the clickable headline.
Meta descriptions are HTML elements that provide a brief summary of a webpage’s content. They appear in SERPs below the title tag.
Header tags (H1, H2, H3, etc.) are HTML elements that define the headings and subheadings of a webpage. They help to structure the content and make it easier to read and understand.
URL structure refers to the format and organisation of the URLs on a website. URLs should be descriptive, concise, and easy to read. They should also include the primary keyword.
Off-page SEO refers to the strategies and techniques that website owners use to optimise their websites outside of their own website to increase visibility and ranking in search engine results pages (SERPs). Off-page SEO involves optimising various factors that are not directly related to the website itself, including:
Link building involves acquiring backlinks from other websites to your website. Backlinks are a crucial ranking factor for search engines, and they help to establish the authority and credibility of a website.
Social media platforms provide an opportunity for website owners to engage with their audience and promote their content. Social media signals, such as likes, shares, and comments, can also impact search engine rankings.
Online directories provide a platform for businesses to list their information and connect with potential customers.
Brand mentions refer to instances where your brand or website is mentioned on other websites or social media platforms, but there is no link back to your website.
Some key differences between on-page and off-page SEO are:
Focus: On-page SEO focuses on optimising individual web pages, while off-page SEO focuses on improving a website’s overall visibility and authority.
Control: On-page SEO is entirely in the control of the website owner, while off-page SEO is dependent on external factors, such as backlinks, social media signals, and user engagement.
Impact: On-page SEO has a more immediate impact on a website’s search engine rankings, while off-page SEO can take longer to show results.
Techniques: On-page SEO techniques include optimising content, meta tags, and images, while off-page SEO techniques include link building, social media marketing, and influencer outreach.
To know more about on-page and off-page SEO, you may connect with Esolutify and we will give you the details.