Free Digital Marketing Audit & Ad ROI Calculator | eSolutify
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Free Marketing Audit &
Ad ROI Calculator

Most businesses have no idea how their marketing compares against competitors — or how much revenue a realistic ad budget should generate. These two tools fix both problems, free, in under 5 minutes.

The Marketing Audit scores your business out of 100 across 6 channels with AI-powered recommendations. The ROI Calculator uses verified 2026 industry benchmarks to project realistic leads, revenue, and ROAS — including the learning phase that most calculators pretend doesn't exist.

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Get your free digital marketing audit score and discover exactly how much revenue you're leaving on the table every month.

Get Your Free Marketing Score

Answer 8 quick questions about your business and we'll generate a personalised score with AI-powered recommendations — in under 2 minutes.

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Personalised score out of 100
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AI-powered recommendations
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Results in under 2 minutes

Ad Budget ROI Calculator

Realistic projections based on verified 2026 industry benchmarks including campaign ramp-up curves. Click "Refresh" for live AI-powered rates.

Monthly Ad Budget $2,500
Industry
Ad Platform
Campaign Duration 3 months
Avg. Customer Value $800
Using verified 2026 baseline benchmarks

* Projections use 2026 verified industry benchmarks and include a realistic ramp-up curve — month 1 at ~60% of peak as the algorithm learns, month 2 at ~82%, month 3+ at peak. Most campaigns break even around month 4–6. Actual results vary based on landing page quality, offer strength, competition, and market conditions. These are informed estimates, not guarantees.

Two Tools. One Page. Everything You Need to Know About Your Marketing.

Most free marketing tools give you generic advice. These two use your specific answers and budget to generate numbers that reflect your actual industry, market, and spend level.

The Marketing Audit asks 8 questions and benchmarks your answers against businesses in your industry — website quality, Google ranking, paid advertising, social media, lead generation, and monthly budget. AI analyses the combination and returns a score out of 100 with a prioritised action plan broken down by channel.

The ROI Calculator uses verified 2026 industry benchmark data — CPCs, conversion rates, close rates, and ramp-up curves — for 10 industries across Meta, Google, and TikTok. It projects realistic monthly leads, revenue, and ROAS including the learning phase that most budget calculators ignore. Months 1-3 are typically below break-even for most industries — this is correct and expected, not a problem with the tool.

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Score out of 100
Benchmarked across 6 channels against real businesses in your industry. Breakdown shows exactly where you're strong and where you're losing ground.
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AI Action Plan
4 prioritised recommendations — HIGH, MED, LOW — specific to your industry and situation. Not generic marketing advice.
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Honest ROAS Projections
ROI numbers that include the campaign learning curve. Months 1-3 are shown at realistic ramp-up levels, not peak-month fantasy numbers.
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Live Market Data
Click Refresh to pull current CPC and CVR benchmarks for your industry from our AI model — updated with the latest platform data.
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10 Industries
Home services, dental, real estate, e-commerce, legal, restaurants, beauty, automotive, education, and B2B — each with its own benchmarks.
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Email Optional
Complete the audit to get your score instantly. Enter your email to save results — or skip and see them immediately. Either way, the full results appear.

Frequently Asked Questions

Why are the ROI numbers lower than other calculators I've seen? ▼
Because most calculators show peak-performance numbers and skip the learning phase. This calculator builds in a realistic ramp-up — month 1 at approximately 45% efficiency as the algorithm learns your audience, month 2 at 75%, and month 3+ at peak. It also uses conservative industry-specific close rates. A home services business closing 22% of leads is different from an e-commerce store with a 100% direct purchase rate. If another calculator shows you 8x ROAS in month 1, it is not accounting for these factors.
How accurate is the marketing audit score? ▼
The score is a diagnostic benchmark based on your answers to 8 questions compared against businesses in your industry. It identifies priority areas and surfaces the right questions to ask. A full professional audit — which eSolutify offers — involves reviewing your actual analytics, ad accounts, website data, and competitor positioning. The free score is an honest starting point, not a substitute for account-level analysis.
Should I run Meta Ads or Google Ads first? ▼
Google Search reaches people actively searching for what you sell right now — high intent but higher CPCs. Meta reaches people by targeting demographics and interests — lower CPCs but requires creative that stops the scroll. For emergency or high-intent services (plumbing, dental emergencies, legal), Google typically outperforms. For lifestyle, cosmetic, and e-commerce, Meta typically outperforms. Use the calculator to compare the projected economics of both for your industry at your specific budget.
My audit score was low — what should I fix first? ▼
Follow the HIGH priority items in your action plan. General rule: if your website score is under 40, fix the website before running paid ads — every dollar spent driving traffic to a poor landing page is wasted. If SEO is under 30, start with your Google Business Profile — it is free and generates local leads immediately. Paid advertising should come after the foundation is solid. The AI action plan sequences these for your specific situation.
What does "Refresh Market Data" do? ▼
It queries our Claude AI model for current digital advertising benchmarks for your selected industry and platform — updated CPC, CVR, and close rate estimates based on current market conditions. When live data loads successfully, the calculator switches to the AI-provided figures and shows a green "Live Data" badge. If the refresh fails for any reason, it falls back to the verified 2026 baseline automatically with no interruption.
Are there more free tools available? ▼
Yes — eSolutify has a full suite of free AI-powered marketing tools. The Meta Ad Copy Generator creates 5 complete Facebook and Instagram ad sets. The Google Search Ad Generator builds a complete RSA with 15 headlines. The TikTok Video Script Generator writes 5 complete video scripts. The SEO Content Brief Generator produces a full keyword brief. The Website Content Generator writes copy for 3 website pages. All free, all no login required.

More Free Marketing Tools

Every tool is free — no account required, no credit card, no catch.

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Meta Ad Copy Generator
5 Facebook and Instagram ad sets — hook, primary text, headline, description and live mobile preview.
Try it free → 🔵
Google Search Ad Generator
Complete RSA with 15 themed headlines, 4 descriptions, pinning strategy, and live SERP preview.
Try it free → 🎬
TikTok Video Script Generator
5 complete video scripts across UGC, skit, talking head, social proof, and trend hook formats.
Try it free → 🔍
SEO Content Brief Generator
Enter any keyword and get a complete SEO brief with heading structure, word count, and PAA questions.
Try it free → 📝
Website Content Generator
SEO-optimised copy for 3 pages — Homepage, Services, and FAQ — with meta titles and descriptions.
Try it free → ✦
AI Logo Generator
3 AI-designed logo concepts from your brief. Preview free — pay $29 only if you love it.
Try it free →

Your Score Is In. Now What?

Book a free 30-minute strategy call with an eSolutify expert. We'll walk through your audit results and show you exactly what we would prioritise first — with realistic timelines and honest budget expectations.

✓ 4.8x avg. ROAS ✓ No long-term contracts ✓ Full reporting included
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