SEO is the word that probably a non-technical person is familiar with today. Almost everyone has heard of Search Engine Optimization today. It wouldn’t be wrong to say that companies’ social presence is determined by good SEO tricks. It doesn’t matter if your business is small or makes a fortune; it is the search engine optimization that drives today’s businesses across the world. Of course, the high-quality content is what makes it stronger as inserting the right words at the right place can turn up higher in search engine results.
The higher your website ranks for the right search engine queries, the more traffic you’re likely to drive to it. But a plan requires proper execution. If you have noticed not all companies or brands top the search list. It is because the one at the top has top-notch content with more searched keywords inserted at the right point. It is no rocket science. There are some SEO tricks and tips that you must know to make your company stand at the top of all.
Create top-grade content with primary and secondary keywords
Great content is built around both primary and secondary keywords. The real trick is to know how to use them strategically. It leads searchers to your website. As the name goes, primary keywords must be the main focus of your landing page. Secondary keywords, aka supporting keywords, support the primary keywords and go into more detail.
Short and descriptive URLs
How you structure your URLs for your content also matters. An effective URL should
Include one or more keywords you’re targeting
Should cater to the human eye and must be easy to comprehend what the page is about
Must be around 60 characters only.
Generate backlinks from high site authority websites
Link building is yet another trick that can do wonders for your content’s reach. The trick is relatively easy to start with. Backlinks are a critical ranking factor, and they typically come in 2 forms: follow and no-follow links. In simpler words, backlinks are when other websites link to your web pages as a source of information. It is immensely beneficial for bloggers and journalists.
Rank for featured snippets
A Google’s featured snippet is a highly sought-after spot that all digital marketers hope to attain when it comes to search engine results pages. To achieve this spot, one needs to optimize the content in a certain way.
Format your content for Search Engines
The words you use matter, but how you format your content is just as important. Of course, your content must be easy-to-understand and informative, but at the same time, one must also consider tailoring your formatting to search engines. You may not know, but the way you structure your sentences and paragraphs also matters.
Remove everything that slows down the page
No one has patience to wait on the internet. Everyone wants result on the click. Slow loading of the site will make them lose the interest. Customer satisfaction must be your priority and giving them high speed loading page is step 1 to achieve it. To do so, get rid of every non-essential element that slows down your site.
These are some of the easy tricks that you can use to increase traffic. Use them and make your content popular among your target audience. Other than them, keep yourself updated with recent Google changes. Implement those changes on your page so that you do not lose your online presence. Post content that will stay relevant for long.